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LOS ANGELES The second Pennzoil TV commercial since Omnicom’s TBWA\Chiat\Day won the account last April broke in local spot markets earlier this week and goes national today. Following the similar “Homage” spot, in which various motors break out to pay tribute to a Pennzoil delivery, “Bail Out” features a runaway minivan engine treating itself to an oil change.
The Playa del Rey, Calif., shop did not disclose spending, but Pennzoil parent Shell Oil spent $23 million on the brand last year, per TNS Media Intelligence/CMR.
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