The Peace Corps, that bastion of young adult altruism from the 1960s, is looking for a face-lift from an advertising agency, according to Steve Maroon, marketing manager for the Washington, D.C.-based organization.
The account, which has been handled on an in-house basis, is looking for some fresh advertising ideas.
"We think it's time for a new look--a fresh coat of paint, so to speak," Maroon said.
Though this might be a visible piece of business, the agency that gets the contract will not get any richer than the average Peace Corps volunteer. The client's annual budget is said to be in the $60,000-100,000 range.
It is, however, a chance to do some paid work for a good cause that is known far and wide. Maroon said that the request for proposal is due this week.
Shops wanting more information can log on to the government's contract procurement Web site, cbd.gpo.gov. --Jim Osterman