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PDI Dreamworks Launches shrek.com

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PDI Dreamworks has launched a Web site, www.shrek.com, where users can interact with scenes, play games and see the trailer for the Dreamworks-PDI coproduced film "Shrek" to be released this May.

The trailer features the voices of Mike Meyers, Eddie Murphy and Cameron Diaz and was created by Palo Alto, Calif.-based PDI Dreamworks, a division of the Dreamworks movie studio. The Shrek character was adapted for the Web using software from Pulse Entertainment, a 3D technology company.

"Typically trailers go out four to five weeks before the movie opens, but the Net allows the opportunity to create brand awareness further in advance, in this instance three months ahead," said Sally Driver, svp of marketing at San Francisco-based Pulse.