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LOS ANGELES Undeterred by sagging domestic SUV sales related to gas prices, TBWA\Chiat\Day’s recently released campaign for the Nissan Pathfinder aims at “owning the Monday morning water cooler and coffee break,” said Joe Shands, creative director.
Employing “Tell better stories” as a tag, three spots show weekend lifestyles of rapid-fire action and adventure. In the 30-second “New York,” a man walking to work in Manhattan with a buddy tells of a getaway with horses, geyser-fed hot springs and other outdoor encounters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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