Park Targets Parents

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Nostalgic footage of family trips intended to remind parents of the lasting impact of those vacations forms the heart of a new campaign for Busch Entertainment’s SeaWorld from GSD&M.

Two 30-second TV spots break next week in prime time.

The “Childhood” campaign is a departure from SeaWorld’s past ads, which focused more on the activities at the parks. “We have gone from ‘here is all the things you can do’ to ‘here is all the things you can feel,'” said Mike LaBroad, vice president of marketing for Busch Entertainment in St.



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