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R&R Partners is the big winner in a consolidation of advertising for Park Place Entertainment’s eight Nevada casinos.
The Las Vegas agency stands to gain about $20 million in new business without a review, the client said. Included is a $5 million account from Caesars, which had been handled by Grey in Los Angeles, and a $4 million account from Bally’s Casino, formerly at Temerlin McClain in Irving, Texas. Project work that had been parceled out to smaller shops will also go to R&R.
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