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Dailey TV, Print Brands Weyerhaeuser Easy on the Environment
LOS ANGELES–As it approaches its 100th year in operation, Weyerhaeuser Co. is launching a major branding campaign with the tagline, “The future is growing.”
Dailey & Associates here created the new work, its first campaign for the forest products company since winning the estimated $7 million account in 1997. The series is also the first new major effort for the Federal Way, Wash.-based firm in nearly four years.
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