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Bozell Worldwide has raised thousands of dollars for the United Way in the past three weeks, all while giving its workers a bit of a break.
Employees at the Southfield, Mich., agency were given the opportunity to donate to the United Way by "purchasing" the Fridays before holiday weekends, dubbed "United Way days." Skipping work on the Fridays before Memorial Day, the Fourth of July and Labor Day costs employees a minimum of $15 a day, with the money going to the United Way.
So far the agency has raised more than $13,000 through the ploy. More than 75 percent of staffers (the agency employs more than 300 people) bought time for themselves on the Friday before Memorial Day.
It's turned out to be a creative and popular way to raise a significant amount of money for the charity, according to agency representative Michelle Morlan. - Tanya Irwin