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NEW YORK Spending on search-engine marketing is expected to rise nearly 190 percent by 2009, driven by an increase in paid clicks and cost-per-click pricing, according to a JupiterResearch forecast released today.
The New York-based research firm, a part of Jupitermedia Corp., projected that the paid-search market will grow from $1.9 billion in 2003 to $5.5 billion in 2009. Contributing to the boost is the average click price, which according to JupiterResearch, will jump 62 percent from 29 cents last year to 47 cents in ’09.
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