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Fall Branding Ads Will Use Ingalls’ Tagline, ‘It’s Why You Listen’
BOSTON–Pagano Schenck & Kay here has been tapped for a fall branding campaign by audio systems retailer Cambridge SoundWorks.
The move comes as a surprise in light of the client’s selection of Ingalls in Boston for a national branding assignment just three months ago [Adweek, May 3]. Ingalls was expected to create campaigns for the Newton, Mass.-based client, which spent $5.6 million on ads last year, according to Competitive Media Reporting.
Ingalls will no longer work on the account, its “branding project” having reached its conclusion, client officials said.
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