Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Sarah Jones
BOSTON–Pagano Schenck & Kay here has landed Webster Bank’s $5 million advertising account, sources said last week.
In February, the Waterbury, Conn., bank withdrew its account from McCabe & Co. in New York and temporarily placed it with Sierra Communications in Westport, Conn. Steve Tart & Associates in Greenwich, Conn., managed the search.
Jeffrey Brown, Webster’s director of marketing, cited the bank’s extensive growth and ‘need for a change’ as reasons for the review (Adweek, March 3).
Brown would not confirm or deny the win.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in