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Agencies have gotten more aggressive lately, but this is ridiculous.
U.S. Beverage is reviewing its $6 million Dutch beer brand Grolsch, but it’s no walk in the park for evp of marketing Jerry Greenstein. He received so much materials (aka crap) from shops (“everything from a 2’X4′ portfolio, to a specially designed steel box, to the most unusually shaped agency portfolio books I have ever seen”) that he had to end the madness.
In a friendly missive to senders, he offered a few pointers: “I do understand how an advertising agency would want to stand out from the crowd, but please folks, if it doesn’t fit on the bookshelf or credenza, where do you think it ends up?” We don’t have to imagine where: a special dump truck, according to Greenstein.
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