For Pacifico Beer, It's Baja or Bust

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Laid-back Baja California locals not only were cast as the talent but also scouted the secret beach locations just north of Cabo San Lucas for shooting Pacifico Beer’s latest print and outdoor campaign that breaks next month.

Seven executions created by Creature in Seattle will appear in a mix of men’s and general-interest magazines. The outdoor effort will run through the summer in Denver, Phoenix and Los Angeles, Monterey, San Diego, San Francisco, Sacramento and Stockton, Calif.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in