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The top marketer at Outback Steakhouse Restaurants said the chain would handle creative work on an ad hoc basis, following the split with TBWA/Chiat/Day.
“We’ve used a variety of creative and brand resources, and, as of today, we do not intend to have an agency review,” said Nancy Schnide, Outback’s vice president of marketing.
It is not clear if the New York shop will retain the media business of the Tampa, Fla., client. “[That] is still being worked out,” Schnide said.
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