Orsatti Cements Deal With Welsh

After a successful run as a freelance copywriter, John Welsh has joined the staff of Orsatti & Partners as creative director of the 15-person Boston agency.
Welsh becomes a minority partner. Suzanne Knutson, director of database marketing and analytics, also holds a stake. Lou Orsatti, who founded the shop three years ago, is the majority owner.
Welsh, who begins his new job Jan. 1, should feel very at much at home. He has been overseeing creative development for all of Orsatti’s clients on a regular basis for the past year, acting as de facto director of the five-person creative department.
With the agency’s workflow growing steadily, the time had come to formalize Welsh’s position, Orsatti said.