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Organic's Lead Creative to Join JWT

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NEW YORK JWT has hired Organic chief creative officer Colleen DeCourcy to take the new role of chief experience officer, the WPP Group agency confirmed.

DeCourcy, 41, will be based in New York and report to office co-president and chief creative officer Ty Montague.

As chief experience officer, she will work with the shop's seven executive creative directors to "inspire more integrated, multi-platform storytelling," Montague said. She starts July 1.

Montague described DeCourcy as a big thinker who has "one of those four-dimensional minds." At JWT, she's expected to work with all clients and contribute to new business development efforts. "I want to be able to deploy her in situations where she is most needed," Montague said.

DeCourcy has been at Omnicom Group's Organic since 2000. She has worked at the shop's Toronto and San Francisco offices and rose to CCO in September.

Before Organic, DeCourcy was director of creative strategy at ICE Integrated Communications & Entertainment in Toronto. She also has worked at Spafax in London, where she was chief creative officer.

Organic has launched a search for a new CCO, the agency said. DeCourcy's duties on top client DaimlerChrysler have been absorbed by Sam Cannon, who has been promoted from associate creative director to group creative director.