Organic To Use Adobe Web Tools | Adweek
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Organic To Use Adobe Web Tools

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Adobe Systems, the Internet technology and services firm best known for its Photoshop and Illustrator graphic tools and Acrobat document delivery format, has formed an alliance in which Internet agency Organic can highlight Adobe's Web site building products.

The pact calls for Adobe to allow San Francisco-based Organic to use its graphics and site -development products for clients and internal projects, including research and intranet development. Organic will utilize Adobe's GoLive, a rich-media authoring tool, LiveMotion, Adobe Premiere and AfterEffects.

Adobe hopes to gain equal footing in Web creation software with competitors such as Macromedia, which has made product compatibility a keynote in its Web development tools.

"Integration between our products has been an incredible focus for us, because we realize it's the point of interaction between products and users," said Michael Hopwood, senior director of Web products at Adobe. "Organic holds a lot of credibility as a high-end developer of leading sites, so having people see that Organic is using our tools for Web design is a validation of what we've been working on," he said.

Adobe, the second-largest PC software company in the United States, has annual revenues exceeding $1 billion.