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CHICAGO — Orbitz, the online travel service backed by several major airlines, shifted its media account to Carat USA and creative to Fusion Idea Lab, the company confirmed.
The moves had been expected (Adweek, Feb. 4, 2002).
The moves end Orbitzis nine-month relationship with TBWA\Chiat\Day in New York, which handled creative and media.
The Chicago company, which provides an online travel search engine and booking service, is backed by American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines and United Airlines.
Spending
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