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By Joan Voight
SAN FRANCISCO–Miller/Kadanoff/Huber here has picked up an interactive assignment from Oracle Corp. without a review.
MKH landed the job because of its expertise in integrating direct response and Internet marketing, said agency officials. Billings are undisclosed.
The agency will promote Oracle Open World, an annual seminar for customers and prospects, said MKH principal Marcia Kadanoff.
The project involves creating content on the Oracle Web site and coordinating that material with a direct mail campaign, explained Kadanoff.
‘More companies are recognizing how them Internet and direct mail are complementary media in targeting the right consumers,’ she said.
Think New Ideas, Hollywood, Calif.,
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