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NEW YORK Despite sharp increases in Internet ad spending, advertisers still spend far less of their budgets on the Web when compared to the time consumers spend online.
The Online Publishers Association, a trade group of Web publishers, published a study that found the Web accounts for 17 percent of media consumption, while advertisers are estimated to have earmarked 8 percent of consumer ad spending to Web media.
“There is still a misalignment if you look at the amount of time spent versus the budgets,” said Pam Horan, president of the OPA.
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