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NEW YORK — Griffin Bacal, a DDB unit that specialized in toy advertising and helped build many Hasbro brands over 23 years, is merging with Moss Dragoti, which is owned by DDB parent Omnicom.
The combined agency will be known as Moss Dragoti in the United States, while Griffin Bacal Volny will continue in Canada as an independent DDB agency.
Tom Griffin and Joe Bacal, who founded the New York shop in 1978, retired earlier this year.
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