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DETROIT General Motors breaks three print ads this week and next in its ongoing “Only GM” campaign that focus on the quality of the company’s vehicles.
The new ads from Interpublic Group’s McCann Erickson in Birmingham, Mich., play up recently released results of the 2005 J.D. Power & Associates Initial Quality Study, which gave GM products high marks.
The first ad, featuring GM’s three plant quality awards, will break in 25 publications, including The New York Times, The Wall Street Journal, Financial Times, Investor’s Business Daily and Barron’s.
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