Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
FORT LAUDERDALE, FLA. Omnicom Group agency Zimmerman Partners said it has been hired by online brokerage TradeStation for a multimedia marketing campaign that will break in the fall.
The ad budget was not disclosed. The client in Plantation, Fla., spent $1 million on ads in 2002, but had no measured spending in 2003 nor during the first half of this year, per TNS Media Intelligence/CMR. Competitors in the online brokerage space such as BrownCo and Scottrade have typically spent $10-20 million annually on measured media.
“Zimmerman
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in