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NEW YORK Following chemistry checks with agencies last week, Slickstreet Marketing will hold a question-and-answer session regarding its final presentation assignment on Thursday, sources said.
The online gaming company, headquartered in Gibralter, said in an RFI that it would spend at least $20 million advertising its poker site this year. That figure could grow to as much as $60 million based on the success of an integrated campaign, the form said.
The client will hold all-day work sessions with shops the week of March 28, and final presentations are scheduled for April 11-12 in New York, sources said.
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