Online Poker Site to Host Q&A


NEW YORK Following chemistry checks with agencies last week, Slickstreet Marketing will hold a question-and-answer session regarding its final presentation assignment on Thursday, sources said.

The online gaming company, headquartered in Gibralter, said in an RFI that it would spend at least $20 million advertising its poker site this year. That figure could grow to as much as $60 million based on the success of an integrated campaign, the form said.

The client will hold all-day work sessions with shops the week of March 28, and final presentations are scheduled for April 11-12 in New York, sources said. A decision is due shortly thereafter.

Contending for the business are Interpublic Group's Avrett Free Ginsberg and independent The Concept Farm, both in New York, and Eisner Communications in Baltimore, sources said. The agencies either declined comment or could not be reached.

AAR Partners in New York, the consultancy conducting the review, had no comment.