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NEW YORK Joe O’Neill, former managing director at Euro RSCG MVBMS Partners known for creating most of the agency’s MCI/WorldCom work over the past seven years, has left the agency to partner in a new consultancy.
A representative for the agency confirmed that O’Neill resigned last week.
The consultancy, as yet unnamed, is currently based in Westchester County and will open a New York office at the end of the month, O’Neill said.
“Copywriters write great copy for other people, but lousy copy for themselves, so we’re still working on a name,” O’Neill said.
O’Neill,
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