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Gearon Introduces Online Financial Service
BOSTON–Gearon Hoffman appeals to small-business owners in its launch effort for OneCore Financial Services, tapping into the frustration entrepreneurs feel when dealing with large banks.
A pair of 30-second spots featuring humorous vignettes from the workplace carry the tagline, “Your business. Your money. Your move.”
“Consumers and business people are fed up with being nickeled-and-dimed” by banking fees, and the ads tap into that dissatisfaction, said Bob Hoffman, president of Boston shop.
The TV spots broke last week on CNBC, MSNBC and other cable outlets specializing in financial and business programming.
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