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The One Club for Art and Copy, sponsor of The One Show, is launching an awards show to honor direct-to-consumer and professional pharmaceutical ads. One Show Rx will debut in New York in November.
“Our goal is to give [the sector] a little recognition and create a friendly environment that is going to encourage creativity and energize the troops,” said One Club executive director Mary Warlick. “There is a lot of money being spent in this category.
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