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Early-intervention campaign from FCB, Ogilvy kicks off on Super Bowl
WASHINGTON The White House’s latest anti-drug media effort, which launches during the Super Bowl this Sunday, links drug use with drinking in TV ads for the first time in the campaign’s five-year history, sources said.
The new work, from New York shops Foote Cone & Belding and Ogilvy & Mather, also promotes the concept of “early intervention”—another first. That marks a shift in focus from the campaign’s usual prevention-based messages.
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