NEW YORK An entertainment unit created by Omnicom Media Group in January and led by Robert Riesenberg has been named Full Circle Entertainment, the company said.
In turn, Riesenberg tapped Tracy Dorsey as managing director of creative affairs at the New York company.
Full Circle develops creative content with an eye toward integrating advertisers' messages in it.
Dorsey joins from Interpublic Group's Magna Global Entertainment, where she had worked with Riesenberg on the creation of NBC's The Restaurant and House Rules. The latter's major sponsor was Lowe's Home Improvement. She also was an executive producer for the Johnson & Johnson Spotlight Presentation on TNT for original movies such as The Winning Season, Wilder Days and Miss Lettie and Me.
In a statement, Riesenberg said, "I have had the pleasure of working with Tracy for many years and have found her to be an exceptionally talented and effective executive. Her considerable experience in developing and producing television programming, which meets the needs of both the television marketplace and the advertising community, will be of enormous value."
Dorsey's other experience includes writing and producing segments for ABC News, Good Morning America and 20/20.
Omnicom Media Group is a division of Omnicom Group. OMG is comprised of media agencies OMD Worldwide, PHD, ICON, Novus Print Media and DaVinci Selectwork.