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Agency Acquires HMS’ Firewerks to Become Twin Cities Player
CHICAGO–In a bid to become Minneapolis’ next major player, Olson + Co. is picking up accounts and staff from crosstown shop Firewerks.
“There seems to be an opportunity for an agency to come to life here,” said agency president John Olson. “We’re trying to say we’re a force here in town.”
The deal gives the shop, which has been creatively oriented, more firepower in account service and a new client in Grand Casino, Olson said.
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