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LOS ANGELES The humiliation of bad credit is at the center of a campaign from O’Leary and Partners for automotive financing dealership DriveTime.
The effort includes the Irvine, Calif., shop’s first television work for the client since winning the business last May. Radio ads are also in the mix. Media spending is estimated at more than $10 million.
Three 30-second TV spots take place at a car dealership. In one ad, a salesman informs a male customer that they are “almost there” and said his managers are looking over the credit report.
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