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Self-appointed pontificator.” That epithet was tossed at me by an author I reviewed as part of a New Testament of ad/marketing books in the Dec. 12 issue of this magazine. I plead guilty to “pontificator” but duck “self-appointed,” as I distinctly remember puffs of white smoke emerging from the old Wanamaker’s on Broadway and 8th that now houses Adweek when the College of Cardinals there asked me to do a monthly column.
The symbols for these books of the Old Testament: The library lion = out of print.
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