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SAN FRANCISCO Old Navy breaks in-house spots showing off its summer clothing on American Idol tonight, company officials said.
The campaign’s four new television ads—”Picnic-Tanks,” “Picnic-Graphics,” “Pool-Swim” and “Pool-Flag”—are free of 1970s-era stars such as Morgan Fairchild and Joan Collins. Showing regular people engaging in summer fun, the spots will run through June 6 on both broadcast and cable networks. The media buy includes shows such as the Frasier finale, Will & Grace, Smallville, Entertainment Tonight, The O.C.,
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