CHICAGO Gerbig, Snell/Weisheimer has changed its name to GSW Worldwide.
Along with the name change, the 27-year-old Columbus, Ohio-based healthcare agency has a new logo, with the "W" in GSW intended to look like a bird in flight against a green background that "suggests traits that are associated with the brand: vitality and harmonic balance," said Bruce Rooke, GSW's chief creative officer.
The agency's New York office opened last year. "As our offering has evolved, we felt it was important to update our brand to reflect who we have become," said agency president Phil Deschamps in a statement.
A subsidiary of inChord Communications, GSW also has an office in London and claims billings of $420 million.