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Scenarios Emerge as Lowe Braces for Final Fate on Mercedes
NEW YORK–With Mercedes-Benz of North America poised to pull its estimated $125 million ad account from Lowe & Partners/SMS, industry speculation swirled last week over where the prized business might land.
The Montvale, N.J., automaker is looking to make the switch as “nondisruptive” as possible, sources said, indicating that it may forgo a full-blown review.
Last week, many signs pointed to Omnicom Group, which controls the bulk of business from Mercedes parent DaimlerChrysler.
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