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NEW YORK WPP Group’s Ogilvy & Mather said it has made several moves designed to bolster its standing in the strategic planning arena.
Colin Mitchell has been given oversight of the discipline and has been named chief strategic officer of Ogilvy’s headquarters office here. Mitchell, 36, had previously been joint planning director.
Robin Bardolia, 38, also previously joint head of planning at Ogilvy, has been tapped to head the Ogilvy Planning Syndicate, a new unit within the planning department consisting of specialized research, planning and consumer insights consulting groups.
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