Having worked to improve account services, Ogilvy & Mather here is trying to shore up its creative department with the addition of several senior employees.
Gavin Milner has joined the Culver City, Calif., shop as executive creative director, the No. 2 creative post.
Milner, 37, had been freelancing for the shop since July. Prior to that, he freelanced on Moto rola and the National Cotton Council of America at Ogilvy in New York. He has also worked as a creative director at Ground Zero in Marina del Rey, Calif., and as a senior art director on Apple at BBDO in Los Angeles. At BBDO he worked with Dan Burrier, who is now chief creative officer at Ogilvy.
"We were trying to lure him out to New York City as a creative director when the L.A. thing started falling into place," said Burrier, who moved here in May from Ogilvy New York. "The plan is to grow this [office] significantly, and I wanted somebody I could rely on as a second in command."
Milner reports to Burrier. The two will oversee all of the shop's accounts, including Motorola, Mattel, Kraft's Post Cereals kids brands, Trend Micro, ARCO am/pm, and Mil ler Brewing's Western region. Ogilvy is also said to be working on Cisco.
"I'd known Dan and a few other people from New York," said Milner. "I was surrounded by kindred spirits—people who are trying to do something new and go somewhere they haven't gone before."
Last week, Ogilvy also hired Simon Mainwaring as a creative director on Motorola. Formerly a copywriter at Wieden + Kennedy in Portland, Ore., Mainwaring has worked on accounts such as Nike, Coca-Cola, Pizza Hut and Powerade and has been recognized with awards including Cannes gold Lions and One Show gold pencils.
In his new position, Mainwaring teams with creative director Phillip Squier, who joined Ogilvy in July after serving as senior art director at Fallon in New York. Mainwaring and Squier report to Burrier.
Since Ogilvy's accounts range from "nitty-gritty technology to fashion and kids," Burrier said, the shop was looking for "the broadest variety of influences" in its recruits.
"All three of them have done significant work on their own on a wide variety of accounts," said Burrier. "They're really tied in to sports, movies and popular culture."
He added: "We have a pretty good pitch these days with everything that's going on here. They, combined with our expanding client roster, will have a huge impact on what you see coming out of L.A."