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NEW YORK
It’s back to the drawing board creatively for Ogilvy & Mather on its planned corporate image campaign for Ford Motor Co.
Ogilvy’s New York office, which had sold through and gone into production on a campaign themed, “Driven by you,” has put that work “on hold” and started on a new round of creative work and possibly a new tagline. The move was the result of a joint decision by the agency and client, said sources.
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