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Direct Unit Hired For Brand Initiative
BOSTON–Object Design last week named Hill, Holliday Direct as its first agency of record.
The software maker, based in Burlington, Mass., conducted a review, but the other contenders were not disclosed. The scope of the assignment was estimated at $2-3 million.
The Boston agency was chosen for its technology and integrated marketing capabilities, according to Object Design chief operating officer Justin Perrault, who led the search.
Hill, Holliday Direct also works for Digital Equipment Corp.
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