Obesity Task Force Extends Study

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WASHINGTON A government task force examining the effect the media might have on childhood obesity delayed the release of its report on Thursday.

Sens. Sam Brownback, R-Kan., and Tom Harkin, D-Iowa, along with FCC chairman Kevin Martin, said they expect the committee to finish its work in the fall instead of mid-summer as originally planned.

“The extension will allow for a more thorough examination of new initiatives that many of the food and beverage companies are coordinating, as well as a more comprehensive look at how all parties, especially media, can work together for the common good,” Brownback and Harkin said in a joint statement.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in