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NEW YORK Previous ads with Paris Hilton may have lingered on her body parts, but these days the starlet is putting her face to work to promote a radio station. Called “The Faces of Z,” the campaign touts Clear Channel’s Z100 in New York.
In a talent roundup that also includes Nick Lachey, the Pussycat Dolls, Jesse McCartney, Rihanna, Fergie, Ne-Yo and Mario Vazquez, “The Faces of Z” conjures the join-the-party mood of the MTV Video Music Awards and brands Z100 as a wide-beam “beacon of music and lifestyle,” said Mitchell Stuart, creative director of West End Stories and architect of the campaign.
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