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BOSTON Connelly Partners has won the ad account of BJ’s Wholesale Club following a review, the client has confirmed.
The chain in Natick, Mass., spent $7 million on ads last year but less than $1 million through August, per TNS Media Intelligence/CMR.
Connelly in Boston overcame fellow independent DiMassimo Carr Brand Advocates and MDC Partners’ Cliff Freeman and Partners in the final round of a review. Both of the finalists are located in New York. Pile and Co.,
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