The courage and determination exhibited by the rescue workers following the Sept. 11 World Trade Center attacks is the theme of a national TV campaign sponsored by the National Thoroughbred Racing Association.
The commercials, crafted by Conover Tuttle, Lynnfield, Mass., will break Oct. 27 on NBC's broadcast of the Breeders' Cup World Thoroughbred Championships in New York.
A 60-second spot shows a mare tending to her foal, followed by shots of horses racing in the event. Footage of the New York Fire Department's rescue efforts also appears.
"It takes courage and determination to reach the Breeders' Cup," a voiceover says. "This year's Breeders' Cup at Belmont Park is dedicated to … the courage of the everyday heroes we discover in the darkest hours and determination of the citizens of New York."
The spot closes with an appeal to contribute to the New York Heroes Fund, for which the NTRA has raised more than $3 million.
A 30-second version of the ad will also run.