Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In spite of the company tenet that one “never kicks a pulling mule,” officials with Jack Daniels Distillery are making a significant change to their advertising.
The Lynchburg, Tenn., company is adding color to the print work for its Jack Daniels Old No.7 Tennessee Whiskey this month, after a tradition of using only black-and-white ads that goes back to 1954.
“We’re not giving up the black-and-white [ads],” explained Lynchburg promotions manager Roger Brashears, with the company for 34 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in