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SAN FRANCISCO An integrated print and online campaign launches today that touts the ability of Microsoft’s Windows XP Tablet PC Edition software to accommodate handwritten notes.
Created by McCann-Erickson, Universal McCann Interactive and MRM Gould, all in San Francisco, the campaign follows a global print push that announced the product in November.
The new print component will have four different spread and gatefold ads in publications including Time, Newsweek, Vanity Fair and Forbes. The series features images of people taking notes on tablecloths in a restaurant or on the palm of their hands at a meeting.
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