Not Skirting A Delicate Issue

Creating memorable advertising in an unglamorous category is tough. It is harder still when the issue at hand is bodily functions; in this case, incontinence.
Lehman Millet in Boston has tackled the subject delicately but directly in an ad (shown here) for Uromed’s Impress Softpatch, a new product for women with mild to moderate incontinence. The Softpatch is as “soft as a marshmallow and not much bigger,” according to the copy.
A panty liner is positioned next to the small, white Softpatch.