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DALLAS – As part of an international branding strategy, online travel and reservations specialist Sabre in Fort Worth, Texas, has consolidated its entire advertising account with The Richards Group here.
Richards earlier this year was assigned the $3-5 million account for Sabre’s consumer-oriented Travelocity Web site reservation system.
Richards’ billings for the entire account were undisclosed. According to the company’s annual 10-K filing with the Securities and Exchange Commission, annual Sabre advertising costs for the past three years were between $37 million and $44 million annually.
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