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Adiorne Wilde Narraway & Partners, San Francisco, unabashedly strives for shock value in a new print campaign for online magazine Salon.com that launched last week.
The ads are tagged, “Salon.com. Makes you think,” and feature eye-catching images, such as a mouth fixed in a scream above a big butcher knife. The ads include snippets of Salon.com’s stories that end in mid-sentence to leave readers wanting more.
“The campaign gives people a good sense of what Salon.com
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