Contenders have emerged in the review for the $15-20 million account of Nine West Group's Easy Spirit shoe line.
Peter Huffine, the client's vice president of marketing, confirmed that Arnold Communications in Boston and Publicis/Bloom in New York are being considered. Sources also identified N.W. Ayer & Partners in New York as a contender. A final decision is expected by mid-April, sources said.
White Plains, N.Y.-based Nine West has so far talked to more than a half-dozen shops and may add another agency to its list of contenders, said Huffine. Deutsch has met with the client, but sources said the New York shop is focusing on the pitch for Randolph, Mass.-based Dunkin' Donuts and would not be pursuing Easy Spirit.
Lotas Minard Patton McIver in New York, the incumbent on the creative portion of the business, will not defend. Agency partner Judy Lotas noted that Randy Scott, the vice president of marketing for Easy Spirit who was instrumental in choosing her shop in 1993, has left the company.
Media That Works in Cincinnati, which handles media chores for the footwear line, initially accepted the client's invitation to defend. It was unclear at press time whether the agency is still in the running. Calls to Media That Works executives were not returned by press time. The client has not yet decided whether it will consolidate the account or maintain the division of labor.
Easy Spirit spent about $17 million on advertising in 1997, according to Competitive Media Reporting.
--with Hank Kim