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NEW YORK Nike said that Carmelo Anthony, now in his second season with the NBA’s Denver Nuggets, will star in a new campaign this month to support the company’s Jordan division.
The effort will launch Anthony’s first signature apparel collection and basketball shoe, the Jordan Carmelo 1.5, which hits stores the day after Thanksgiving.
The campaign will include five TV spots that also star actor and comic Tommy Davidson. The ads will break during the Vibe Awards, to be televised on UPN on Tuesday, Nov.
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